Tuesday, June 10, 2008


For the past few weeks we've been trying to carve out a short mission statement/manifesto to be printed on the inside of each shirt. It lets the wearer know who we are, and who they're supporting. Hopefully a little encouragement as well.

Please comment and let me know what you think.

We are not political. We are not businessmen. We are not black. We
are not white. We are no nationality. We simply want to breathe deeply the
breath of life. We understand that there is none more important than our
neighbor, and as long as our neighbor is suffering, we are suffering.

Life Is Epic was formed by a group of artists with a common cause: to
create apparel that means more than the fabric it's made of. We support the
relief effort for the increasingly serious Malaria epidemic by donating one
insecticide-treated net for every one shirt purchased.

We believe that a T-shirt can be more than clothing. We believe that living
can be mean more than being alive.

We are passionate.

And we believe that passionate people can change the world.

Life is Epic was born out of these convictions and we hope that it can
excite and inspire people to come alive and to follow their passions. To live
for something bigger than ourselves.

We believe that a world full of passion is a world full of love - full of
change - full of Life.

Come Alive. Life is Epic


julsie said...

wow. that's perfect. I'd buy one...

Anonymous said...

At first, I was turned off by the length (for the wearer to see inside the shirt and go "oh look"), but it actually draws you in nicely, and once you've started to read, it seems exactly right. Ending with the challenge is great - overall, I'm just impatient to buy my own...

If anything, just be wary of seeming exclusive, like not everybody can join the effort. I think you narrowly avoided that, but hey - just being an observer.

Seaner said...

excellent. Thank you, that's exactly what I wanted. Duly noted

Ashley said...

Not sure if these will be sold in stores or only online, but if sold in stores, I would suggest a condensed version for tags. That way people when people look at the tag, which they will inevitably do, they will see the mission of the shirt. They may not take the time to look inside. And if only being sold online I would still write a condensed version to get people to look a little closer! The message is great and written in a a way that captivates the reader/buyer!