Your heroes are out to make a dollar. An extra few dollars if possible. Every company exists to pad the palms of a select few individuals. Car companies design safer cars because they want you to feel safe, and feel safe giving them your money. Healthy foods exist to take the dollar from the health-conscious.
Self-help books are written to make money.
If the "help" part happens it's accidental, but know that it's the secondary (if that) purpose for writing the book. We're all out to make an extra dollar at the expense of everyone else.
And I'm sick of it.
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